According to Varga, Nike is merely playing catch-up with Unlaced as brands like Amazon-owned Zappos have entered the female-focused market with its The Ones editorial section. The brand’s competitors are also on the pulse of this trend; Adidas is focusing on women’s initiatives, like a sneaker collaboration with female artists who designed bespoke sneakers representing each U.S. state that benefitted Women Win, an organization that provides opportunities for empowerment to girls in Pakistan through sport, and a new colorway of its EQT series specifically for International Women’s Day 2018.
Just last week, British department store Selfridges unveiled a women’s sneaker space featuring 700 styles from brands like Gucci, Nike, Stella McCartney, and Vans.Nike are innovators and have always done a great job on diversity in its women’s products,” ] Varga says. “But until the launch of its Fe/Nom bra last year, it hadn’t really put all its might and resources behind a women-specific technology. Nike isn’t the first sports brand to launch… female-focus sneaker stores but they are exceptionally good a bringing things to the masses and making them mainstream.
NAKED has joined forces with the Three Stripes to share a collaborative iteration of the adidas ARKYN women’s sneaker. BOOST cushioning is featured as its midsole and will support adidas’s first crack at distressed Primeknit for the upper. You’ll find the worn-in look implemented on the tongue as the lacing system lays over it in black coloring. adidas’s signature Three Stripe logo is incorporated on each medial side as co-branding makes its way to the tongues.
20 years ago, Nike introduced a silver shoe inspired by the industrial finish on mountain bikes — the Air Max 97. It offered 360-degree reflectivity, made most apparent in low light or via a camera flash. A gold colorway came two years later, cementing metallic shine as central to the silhouette’s legacy.Combined with the introduction of a new hidden lacing system and full-window cushioning, the Air Max 97 was an early representation of Nike sport-style innovation. To explore its future potential for Spring and Fall 2017, NikeWomen designers looked to a material pioneer,
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