Swarovski, and their Crystal Fabric, to creatively embellish and add durability to the Air Max 97. Containing tiny, densely clustered cutand uncut crystals, the fabric offers a gleaming yet gritty appearance, perfect for a new expression of the original’s signature shine.This was such an exciting project in terms of material innovation,” says Marie Crow, Nike Material Design Director for NikeWomen Sportswear.We were looking to explore shine and durability in a new and innovative way, and we loved the juxtaposition of the Crystal Fabric’s tough sparkle to reinvent an already iconic shoe.
During a trip to the Swarovski headquarters in Wattens, Austria, NikeWomen Color and Material teams received rare access to company archives and learned about the 12 years of research that went into the production and innovative applications (which include jewelry, apparel, fabric, home décor, car interiors and watches) of Swarovski’s pioneering, sustainable Advanced Crystal formula. In particular, the NikeWomen team gravitated toward the Crystal Fabric.
The fabric was then applied through a heat fusing process, without any stitching, that uses precise pattern pieces — varying for each shoe size — to curve around the waves of the 97, including the expanse of the one-piece rand. As the shoe moves, the crystals refract light with a bright, shimmering effect. Released in black for Spring, and now in silver for Fall, the Air Max 97 LX with Swarovski crystals marks the first time NikeWomen has used Swarovski crystals on a shoe, as well as the first time Nike has fused precious material onto the Air Max 97.
Swarovski has a proud heritage of innovation and creative collaboration,” says Markus Langes-Swarovski, Swarovski Executive Board member. “We were delighted to partner with Nike to create this unique design. The Air Max 97 is a truly iconic 360-degree silhouette that has inspired us to imagine what might happen when speed meets light.The silver Air Max 97 LX “Swarovski” is available globally, in women’s sizing, starting September 7 at select retailers.cheap Nike Air VaporMax 2018
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